Olfactory Marketing - Ouwave Aroma

About OUWAVE

About us

OUWAVE Aroma (Shenzhen) Tech co.,Ltd ,as the pathfinder and leader of space aroma diffuser around the world, has mush experience in producing and marketing services of diffuser products system. OUWAVE globally offers advanced space diffuser services and aroma marketing plans for numerous luxury hotels, commodity retails, places of leisure, medical institutions and so on. Besides patent diffuser equipments, OUWAVE company also markets 999 different aroma to cater to the special needs of customers.

Why Are We

OUWAVE has installed thousands of aroma diffuser equipments in over 70 countries in the world and has been recognized as a leader who delivers high quality and credible and safe aroma trend. All products need to pass the rigorous testing reached the standards of International Spices Management Association. OUWAVE, as a pioneer in international fragrance business, its sales and service network have been spread into every country in the world. At the same time, OUWAVE sets up plenty of agencies and service institutions in some main cities in China and provides Chinese customers with professional solutions to aroma system and timely and effective services.

Brand Story

One year Thomas, an American bussinessman, went on his vacation on Alps Ski Resorts and stayed in a hotel named Red Sea Stars. Beautiful scenery and comfortable hotel enviroment freed him from the longtime tension and pressure of work. After this enjoyable vacation, Thomas was getting ready to the next destination, LosAngeles. The next day, Thomas packed up and went to reception. While cheking out, Thomas was deeply attracted by a sweet aroma sent from a lady, who just passed by him. This sweet aroma lingered in Thomas' mind and he felt like that he was stroke by a cool wave.

Thomas couldn't help saying: Oh, Wave!

After back USA, Thomas talked with his friend in Chinese Mainland, Khan, about this sweet aroma and they made an aroma machine which could diffuse sweet aroma. They gave it a name as OUWAVE and hoped it could be spread across the world like a huge wave. The appearing of OUWAVE stands for an aroma revolution through Eurasia. OUWAVE originates from French elegance and takes in natural and pure fragrance of flowers. It adopted the most advanced extracting principles for Plant Essentiao Oil. Making the best possible use and material, all OUWAVE wants is: Aroma' s from west Europe, only you all.

Brand Concept

Enterprise Goal of OUWAVE:

—The leader of global space aroma system.
At the moment of birth, OUWAVE played a role to be the pioneer and leader in aroma market. OUWAVE has always tried its best to present the natural fragrance to people. We have been imitated all the time and what we can do is to transcend ourselves and do better. Let us reinforce your brand, space or product and create a lasting impressing with your customers. It's what we do best.

Enterprise Spirits of OUWAVE:

—Industrious in thought, quick in action, accurate in business.Operation Principle of OUWAVE
—Development with sharing, proactive in innovation People first ——Treat people sincerely.
Cooperation——Solidarity, be one heart and one mind
Democratic Consultation——Mutual participation , scientific conversation
Centralized Decision——Unified deployment, Resolutely Implement

Service Ideas of OUWAVE

— Using our sincerity to make custoners touched, using our quality to gain customers' trust.

Olfactory Marketing

Scent marketing (that is, the sense of smell), is a kind of different from the traditional visual and auditory new marketing methods, he will smell out of the body, by smell or make a person feel warm, feel better and faster into the atmosphere, or exciting and cheerful, shape into a special attraction, discrimination, and memory. Again with the visual and auditory collocation, rapidly improve the grade of service. Scent marketing is the ascension of hard power and soft power.

Scent marketing began to the prosperity of the developed countries in Europe and the world at the turn of the century, around 2003 entered the high-speed development period, has been more mature, like a visual and auditory marketing has been widely accepted. A scent marketing is relatively late in our country, in 2008, has a marketing team mentioned that similar ideas, but don't get enough attention, until the middle of 2013, merchants to marketing the benefits of deep feeling the smell, so start attaches great importance to the aroma of marketing the marketing model.

Smell is the era of brand marketing

"For all other feeling, our brains are 'first thinking again' reaction, and only the sense of smell can let the brain 'reaction first and think about"
-- a marketing professor at Georgia state university Pam Scholder Ellen

"As time passes, everything disappeared, but the smell of the floating in the air also love love do not come loose, let the embarrassing"
-- Marcel Proust's Remembrance of Things Past,

"If you are looking for ways to increase sales, the best way is to appeal to emotions, and the highway to the emotion is through smell"
- neuroscientists, a psychiatrist, a Chicago "smell and taste treatment research fund company" founder
--Dr.AlanR.Hirsch