How Scent Marketing Works for Retailers
2021-11-12 17:43:33

Scent marketing is a type of sensory marketing targeting a shopper’s sense of smell. It involves diffusing strategically chosen scents at different locations in your store. The goal is to create a memorable, pleasant shopping experience and increase sales. 

Ambient scents have been used throughout history in nearly every ancient society. Clocks in ancient Japan burned a different incense every 15 minutes. Pharaohs adorned themselves with lavish fragrances to alert people of their arrival. Ancient Roman pets were blessed with fragrant oils.

Scent is our oldest and most evolved sense. And today it’s used as a marketing tool by retailers to attract, delight, and convert in-store shoppers. 

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